Improvements in behavior formation sciences and sports activities conditioning are redefining the best way individuals work together with their health and well being. Deploying synthetic intelligence and gamification, Insane AI is seeking to remodel everybody’s smartphone into an clever exercise companion.

Anurag Mundhada, Co-Founder at Insane AI shares a couple of insights from their journey and the best way ahead:

What led to the inception of Insane AI?

Two years in the past, with the pandemic-led lockdowns, our fitness center routines and exercises have been closely disrupted. As we labored out alone, we realized that sustaining a behavior with the prevailing health apps is sort of onerous. Whereas understanding in a bunch on the fitness center or enjoying sports activities provides you dopamine, understanding alone looks like a senseless chore.

That’s once we started constructing Insane AI for ourselves, to make exercises enjoyable and addictive. Leveraging our expertise in sensors and self-driving vehicles, we constructed the right app – powered by AI and imbued with habit-forming gamification.

We began with a tough model known as Pushup Dojo which had about 2000 customers who joined through phrase of mouth. The optimistic critiques inspired us to boost funding and construct a crew to create the way forward for health.

What viewers is that this tech focused in the direction of? How is it completely different from different health apps?

Being within the health house for some time, we realized, individuals need a exercise that goes past what any common app delivers. They need it to be enjoyable and rewarding, the place the app turns into a coach, guiding customers all through their health journey. That is the place we step in to ship an impactful and interesting health expertise.

Our tech is exclusive as a result of it makes use of your entrance digital camera to trace and analyze each side of the health journey. The added layer of AI dissects your kind and provides related insights through audiovisual cues to enhance your efficiency. Additionally, one can analyse their outdated exercises and efficiency information, setting customers up for steady enchancment.

With the shortage of motivation being a big hurdle in health, how does Insane AI deal with this problem?

Understanding that motivation is the most important hindrance for individuals, we designed the app to subliminally encourage individuals by gamifying the expertise. The optimistic reinforcement and fast-paced reward cycle generate increased retention and consistency.

With the goal to make staying motivated easy, we’ve transformed health right into a sport. The app rewards actions undertaken by customers – from excellent reps to consistency with exercises. Customers set each day and weekly targets and the app then nudges customers to attain these self-set objectives. On finishing actions, customers earn cash, which could be spent on rewards resembling low cost coupons, uncommon digital gadgets, merchandise from widespread manufacturers and rather more. Whereas conventional apps are all about mindlessly consuming video content material and following alone, Insane AI’s interactive exercises interact customers and maintain them on their toes.

Might you elaborate on the tech concerned? And the usage of smartphone cameras for movement monitoring?

Broadly, the Insane AI app leverages synthetic intelligence, AR and laptop imaginative and prescient. The AI ensures exact movement monitoring through any generally out there digital camera. The app identifies the important thing factors of the physique to analyse the movement in real-time and counsel enhancements to kind and posture whereas scoring the train on the idea of depth with as much as 98% accuracy.

We now have a deep understanding of and reference to digital camera sensing applied sciences That is the place the concept of utilizing smartphone cameras emerged. Earlier than Insane AI, we labored on LiDAR sensors for Sony, AR in smartphones for iPhone and iPad and cameras for self-driving vehicles. Additionally influenced by the Nintendo Wii and Microsoft Kinect – costly {hardware} whose performance we sought to exchange with an AI-powered software program resolution. We managed to make use of the RGB digital camera for real-time exercise monitoring regardless of all smartphones not having depth sensors.

How does the app work?

To create a profile, feed in your top, weight and age to create a 3D digital avatar serving as your digital identification. Then place the cellphone at a distance and begin exercising, simply make sure the physique is inside the selfie digital camera body. The AI tracks exercises to make sure customers get rewarded with cash for every train, in line with their efficiency. The interactive coaching display, visible prompts and reside suggestions maintain customers completely engaged.

Social and neighborhood can be a giant focus of the app. Since health is extra enjoyable and motivating with pals, customers can problem and compete with their family and friends in turn-based health battles – the place customers do the identical exercises and whoever performs higher, wins! Nothing makes staying match extra enjoyable than some pleasant competitors. Customers can see their efficiency on the leaderboard and take a look at the actions completed by their pals.